Lifestyle & Entertainment

Lazada introduces Hallyu star Lee Min-Ho as its first regional ambassador ahead ‘11.11 sale’

South Korean actor Lee Min-Ho is the new regional ambassador of Lazada. (Facebook photo)

Lazada’s newest endorser is none other than South Korean actor Lee Min-Ho!

On Thursday, Southeast Asia’s top E-commerce platform Lazada announced their partnership with “The King: Eternal Monarch” actor as their biggest one-day annual sale event, 11.11 Shopping Festival, is fast approaching.

“Lee Min Ho’s exuberant, optimistic and encouraging personality resonates with Lazada shoppers,” Mary Zhou, Lazada’s Group Chief Marketing Officer, said in a statement. “In a year that has been full of uncertainty, we want to capture the imaginations of our shoppers with a regional brand ambassador who can inspire happiness and put a smile on the faces of consumers across Southeast Asia.”

She added, “We are thrilled that Lee is Lazada’s Heartthrob and [has] strong alignment with our brand. Reminiscent of Lazada’s spirit and tagline Go Where Your Heart Beats and signature finger-heart gesture, we continuously inspire and encourage consumers to actively pursue their desired passions which Lee has demonstrated in his career and various social involvement in giving back to the community.”

The 33-year-old actor also shared his new endorsement in an Instagram post with a caption, “#Lazada1111 #LazadaXLMH.”

The actor, who starred in some of the most popular television series such as Boys Over Flowers, City Hunter and more recently The King: Eternal Monarch, has successfully captured the hearts of his fans all over the world.

“It is wonderful to see individuals continue to pursue their passions, pick up new skills, and experience the joy of going where their hearts beat through Lazada. I’m pleased to be part of this story and play a role in uplifting spirits and sharing more happiness with my fans and consumers in Southeast Asia,” Lee Min Ho said in a statement.

Lee also worked together with some of Lazada’s brand ambassadors across Southeast Asia such as Kathryn Bernardo in the Philippines, Agnez Monika and Verrel Bramasta in Indonesia, Ayda Jebat in Malaysia, Bella Ranee Campen in Thailand, and Chi Pu in Vietnam.

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