Atty. Rudolph Jularbal, head for AM operations of the Manila Broadcasting Company (MBC) and legal counsel for the Kapisanan ng mga Broadkaster ng Pilipinas (KBP), discussed the importance of ethical journalism to aspiring news writers and broadcasters.
During the 2nd day of the 3rd MBC Youth Workshop, Jularbal said that broadcasting, either through radio or television, is influential, and can change or define a person’s way of life.
“One of the medium that has reach is broadcast. Sa himpapawid tumatakbo ang ating sinasabi sa broadcast,” Jularbal said. “Sometimes what we listen to on radio and watch on television define what we are, they mold our character.”
The lawyer further explained that, in this age, exercising ethical practices in journalism has become much more needed, as compared to before, due to the internet, which streams local television and radio broadcasts to the international community.
“Dati kunwari, estasyon ka lang sa Manila naririnig ka lang hanggang Bulacan, siguro Lucena at south. Pero ngayon dahil sa internet, naririnig ka sa Baguio, sa kabundukan, naririnig ka sa Mindanao. Hindi lang iyon naririnig ka sa buong mundo,” Jularbal said.
“We are not just influencing our immediate community. We are influencing a greater community, a global community.” Jularbal added.
The MBC Youth Workshop is a seminar-workshop spearheaded by DZRH, the flagship AM radio station of the Manila Broadcasting Company. 160 students taking up broadcasting and journalism programs from diverse university and colleges from different parts of the country are participating in the said event.
The participating universities and colleges are as follows: University of the Philippines – Diliman, Polytechnic University of the Philippines – Manila, Polytechnic University of the Philippines – San Juan, Pamantasan ng Lungsod ng Maynila, Pamantasan ng Lungsod ng Marikina, Pamantasan ng Lungsod ng Muntinlupa, Taguig City University, Quezon City Polytechnic University, Pasic Catholic City, University of Caloocan City, University of Makati, Pateros Technological College, City University of Malabon, De Lasalle University, San Sebastian College Recoletos – Manila, La Consolacion College, University of Asia and the Pacific, University of the East Caloocan, Cavite State University, Batangas State University, Kolehiyo ng Lungsod ng Lipa, Southern Luzon State University, City University of San Fernando-Pampanga, Mabalacat City College, Urdaneta City University, Gordon College, CEntral Luzon State University, Cagayan State University, Tarlac State University, St. Louis. University, Ateneo de Naga University, Trinity University of Asia, University of the Philippine- Los Baños, University of Santo Tomas, and Manila Central University.
The workshop takes place from May 26 – May 28 at the Development Academy of the Philippines (DAP) in Tagaytay City.