The Department of Health (DOH) – Food and Drug Administration (FDA) and Ads Standards Council (ASC) has signed an agreement to promote fair, honest, and truthful advertising of food and dietary supplements.
In the amended MOU, “All advertisement and promotional materials for Food/Dietary Supplement will place a Tagalog translation of the phase, No Approved Therapeutic Claim: Mahalagang Paalala: Ang (pangalan ng produkto) ay hindi gamot at hindi dapat gamiting panggamot sa anumang uri ng sakit.”
“Food/dietary supplement means a processed food product intended to supplement the diet that bears or contains one or more dietary ingredients. It usually is in the form of capsules, tablets, liquids, gels, powders or pills and not represented for use as a conventional food or as the sole item of a meal or diet or replacement of drugs and medicines,” Health Secretary Janette P. Loreto Garin explained.
On August 2011, a Memorandum of Understanding (MOU) was executed between FDA and ASC agreeing to enter into a cooperative agreement to facilitate collaboration to protect the interests of the consumers, unfair marketing practices, misleading advertisements and fraudulent sales practices of food supplements.
With the passage of Republic Act 10611, or the Food Safety Act of 2013, FDA and ASC saw the need to supplement the MOU, and intensify the monitoring of advertisements of food supplements.
“This initiative aims primarily to protect the interests of our consumers. As advertising grows more creative on how to sell their product, it is our job to remind our buyers to be wise and responsible on what they choose and buy,” Garin concluded.