Lifestyle & Entertainment

Miss Universe 2015 Taking Bold Action on HIV advocacy

(photo credit: Pia Wurtzbach's IG post)
(photo credit: Pia Wurtzbach’s IG post)

While the Asia-Pacific region has made substantial progress in responding to HIV, the region is now lagging behind the global trends, and young people from key populations are at particular risk of HIV.

“The HIV movement among young people that Pia is lighting up here in the Philippines will resonate around the Asia-Pacific region,” said Eamonn Murphy, Director, UNAIDS Regional Support Team for Asia-Pacific. “Her incredible energy and commitment is sparking critical

conversations, raising awareness among young people on the need to take control of their health. With her huge social media presence, Pia is helping to revitalize HIV prevention efforts in the region.”

Details of the PIA project

“We have seen more Filipinos, including women and young men, getting screened for HIV in our clinics. That’s a good thing — but clearly a lot more people still need to know their HIV status,” says Ronivin Pagtakhan, Executive Director of LoveYourself, which offers free and confidential

HIV screening in its Mandaluyong and Manila clinics. “We’re excited to help Pia in her PIA

Project to give HIV the national attention it deserves and erase the stigma surrounding the virus.”

The PIA Project aims to influence positive behavior change through five key initiatives.

  1. #Live2LUV Campaign – A social media campaign in partnership with UNAIDS, LoveYourself,

Taguig City and other partners to raise mainstream awareness on HIV, AIDS, STI, SOGIE, and sexual health and wellness.

2. PIA Video Campaign – Youth-themed short and comprehensive videos on HIV and SOGIE to

be disseminated to local government units, senior high schools, colleges, universities and companies. These videos will also be uploaded as part of the #Live2LUV Campaign to encourage everyone to access free, confidential and fast HIV testing in community centers and social hygiene clinics.

  1. #LoveGala – Pia has assumed the role of ambassador for the Love Gala, Asia’s Premiere

Charity and Awards Gala to be held in Taguig City on 1 December 2017 on World AIDS Day.

This is in partnership with the Love Gala Secretariat, a coalition of government, non-profit, business and socio-civic organizations united to stop the spread of HIV and honor champions who are helping to uplift the lives of people living with HIV. The Gala will hold a benefit dinner and the first-ever Ripple Awards, a multi-sector recognition event for those who have created ripples of positive change in the community.

  1. Multi-platform Service Delivery Referral System (Project PITCH) – a long-term project to be piloted in Metro Manila, then across the Philippines, and Asia and the Pacific. This will address the concerns of key populations on the accessibility of existing healthcare services. Project

PITCH is a mobile-friendly website where people can search for sexual and SOGIE services provided by the government, community groups and private sector in their locality, and, more importantly, safe spaces or community centers for them to join. The project will also offer geotagging and geo-locating services, appointments and online-based frequently asked questions and assistance.

5. Policy Advocacy – Lastly and the most challenging is PIA Project’s advocacy on policies which will enable young people, particularly from key populations to access HIV and other key health services.

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