Instagram users have found something they like more than the picture of a Kardashian-Jenner baby, and it’s an “egg.”
This weekend, a photo of a plain egg became the most-liked photo on Instagram, the social app owned by Facebook with over one billion users that’s reflective of internet culture.
The photo currently has more than 23 million likes at the time of writing.
That has seen it surpass a February 18 photo from Kylie Jenner — the sister of Kim Kardashian and a reality TV star in her own right — which announced the birth of her baby with rapper Travis Scott and has 18.2 million likes.
Unlike Jenner, who has 21 million Instagram followers, the egg account — “world_record_egg” — is a newcomer that seems to have been created in early January. The existing account has nothing known of its ownership, although it now has 2.4 million followers.
Showing that she too, has a sense of humor, the 21 year old Jenner acknowledged that she has been dethroned by posting a video of her smashing an egg.